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Hulu Plans For UK Launch Fail

The Telegraph, Wednesday, April 28, 2010 11:26 PM

Hulu, the US video aggregator, has been forced to abandon plans to launch a UK version of its Web TV service after talks with the major British broadcasters have collapsed. Hulu's negotiating team have said they have been unable to get "any traction in the British TV market" and the "market does not match their business expectations."

Hulu is co-owned by News Corp, NBC Universal and Disney and entered into talks with with British TV and advanced talks with ITV last year. Ben McOwen Wilson, ITV's director of online and interactive, said: "Hulu is a major success in the U.S., but the UK TV market is a different place. It is much more consolidated, which mean there are fewer online locations than in the U.S., which users need to visit to get access to their favorite content -- therefore there is less need for aggregators."

Read the whole story at The Telegraph »

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