For video consumers, it's not only a case of more new digital screens from new video devices, but more traditional TV screens in the home.
Nielsen says the number of TV sets in 2009 had its largest-ever year-over-year increase since 2006 -- now just under three TVs per home, 2.93 TV sets per household. In 2009, the number of TV sets averaged 2.86; 2008 was at 2.83; 2007 tallied a 2.79 average; and 2006 was at 2.73.
According to Nielsen's Television Audience Report, the number of U.S. homes with three or more TV sets is now at 55% -- an all-time high -- up from 54% of a year ago.
This seems to come at the expense of those homes with one and two sets, which have moved up. Those with two sets are now at 28%, the same versus a year ago, but declining in recent years. Those with only one TV set -- now 17% of TV homes -- have also dropped. In 2005, for example, 21% of TV homes had only one TV set.
Nielsen also notes the unusual situation that exists between people and TV sets: There are more TV sets than people in the average TV home. The number of people per TV home is at a 2.5 average.
Other results: According to Nielsenwire, which first published the TV set results, total advertising broadcast network spending was down 10% in 2009 versus the previous year, while national cable advertising grew 16%.
The report also says 34% of TV homes have a DVR, 46% are able to receive an HD signal, and less than 10% of homes receive TV programming via over-the-air signals.