• May 1, 2010

In celebration of Arbor Day, Philips Norelco has launched a "Deforest Yourself. Reforest the World" program, in which the company pledges to donate the equivalent of the cost to plant one tree to the national Arbor Day Foundation for every Norelco Bodygroom product sold between now and June 30.

"We here at Philips Norelco understand that many men have forests that need to be tamed, and we're happy to provide the tools needed to keep that growth in check," said Jacopo D'Alessandris, Vice President, Marketing at Philips Consumer Lifestyle, in a statement. "But the environment is a different story, which is why we're proud to partner with the Arbor Day Foundation to help reforest the areas that need it the most."--Aaron Baar