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Ford Touting Mustang's Fuel Efficiency To Younger Target

Detroit Free Press, Monday, May 3, 2010 10:47 AM

Ford's marketing campaign for 2011 Mustangs will target younger buyers and women with a heavy dose of social media and Internet marketing, Brent Snavely reports. It also plans to heavily market Mustang's V6 engine rather than the V8 and tout fuel efficiency, says Steve Ling, Ford's North American car marketing manager.

The 3.7-liter V-6 gets 31 miles per gallon on the highway, which "really opens Mustang up to a broader audience," according to Ling. "We're feeling very good about where the Mustang sales are going to be."

A TV spot will include an appearance by a DUB Edition Mustang that draws inspiration from a vehicle custom-built for hip-hop star Nelly. A collaboration among Ford, DUB and Roush Industries, it will be announced today and has both V-6 and V-8 versions.

Read the whole story at Detroit Free Press »

automotive, gen y, social media, tv, women

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