Commentary

In Apps We Trust

Mobile Media Principal Jordan Green discussed a bank client that developed a mobile app that literally transformed the way its customers do business. The app, he said, allows consumers to take a photo of the front and bank of a check, and to automatically have it deposited "without ever having to step foot in a bank."

Pretty cool. But fellow Agency Roundtable panelist Patrick Collins of 5th Finger, quipped, "Do they send back a photo of the money?"

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About the Author

Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.

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