• Detroit Free Press, Tuesday, May 18, 2010 10:50 AM

Advertising for the Fiesta -- which Ford says is its biggest launch of the year -- will break on "American Idol" tonight with a quirky spot featuring the whimsical music of the folk/rock band Edward Sharpe and the Magnetic Zeros, Brent Snavely reports. Ford is targeting Millennials for its first U.S. subcompact since 1997.

The "American Idol" commercial begins with two people sitting in a Fiesta. The push-button starter is pressed, resulting in acrobats, skydivers and unicycles tumbling onto a city street. The tagline: "It's a pretty big deal."

"It really is a great demonstration of Ford's re-entry into the car market in terms of product leadership," says Chantel Lenard, Ford's group marketing manager for cars. Fiesta will be in showrooms by early summer; the four-door sedan starts at $13,994; the hatchback at $15,795.

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