• May 18, 2010

Kelley Blue Book is launching an app for iPhone. The free, kbb.com app gives iPhone users access to Kelley Blue Book Values and information to negotiate with dealers. The app has new and used-car values, MSRP, invoice, new car blue book, certified pre-owned, suggested retail, private party, and trade-in values.

Chevrolet, the exclusive sponsor for the kbb.com app for iPhone through 2010, has branding throughout the app and on kbb.com, including the mobile section of the site. In addition, kbb.com's new-car video hub and sponsored photos within the app will be Chevy branded.

Said Steve Rosenblum, director of Chevrolet advertising, in a release: "We continue to expand our mobile and digital efforts to reach consumers in places they go naturally even when they aren't shopping for a vehicle." --Karl Greenberg