The spots, created by J. Walter Thompson, leverage the company's global campaign theme: "HSBC helps you unlock the world's potential." The spots include the tagline "HSBC, the world's local bank."
The New York-based company is also running digital video on various national sites such as Yahoo, the Huffington Post and more. Also included is out-of-home advertising such as bus wraps in New York City and bulletins in upstate New York. --Tanya Irwin