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Apple's iPhone Makes A Splash; Advertisers Lining Up For iAd

At one point yesterday, Apple CEO Steve Jobs said: "I grew up with 'The Jetsons.' And I dreamed about this." He was talking about the video chat capability of the next-generation iPhone he unveiled to generally rave reviews. It's also thinner, has a higher-resolution display, can multi-task, has HD video capabilities, comes with a longer-lasting battery and, according to Tabulous game developer Bart Decrem, generally "blows the competition away."

It's still available exclusively on the AT&T network in the U.S., however, though John Boudreau speculates that it could hook up with Verizon as early as the fall.

One reason for Decrem's enthusiam, no doubt, is the iAd mobile advertising platform being introduced by Apple that will offer advertising inside mobile apps such as his. It says it has already booked $60 million for the network, which launches July 1, according to Mark Sweney in The Guardian.

Among the early advertisers are AT&T, Best Buy, Walt Disney, Target and Unilever, which likened its move onto the iAd platform to its sponsoring the first commercial on British television in September 1955. It will pitch its Dove for Men line of personal-care items.

CNET's Jim Dalrymple reports that the iPhone OS has more than triple the market share of Google's Android. Nielsen puts the iPhone OS market share at 28% the first quarter of 2010, while Android's is at 9%.

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Read the whole story at San Jose Mercury News, The Guardian, CNET »

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