• Adweek, Sunday, June 13, 2010 11:05 PM

While Americans often look askance at "big government" in the abstract, a new Harris Poll shows this doesn't prevent them from favoring stricter regulation of various phenomena -- including advertising claims.

On the topic of "advertising claims," 65% favored "more strict" controls, vs. 6% favoring the "less strict" alternative. (Most of the rest said regulation of ad claims should be neither more strict nor less strict than it already is.) This tally put advertising roughly on a par with "air and water pollution," about which 6% favored less-strict and 68% favored more-strict regulation. Respondents were slightly more indulgent toward "big business," with a vote of 11% for "less" vs. 64% for "more."

Read the whole story at Adweek »