• by Gavin O'Malley , Staff Writer @mp_gavin, June 16, 2010

More than Facebook integration and app development, publishers had better be thinking of new and creative ways to differentiate themselves from other publishers.

“What we’re not hearing a lot is how publishers differentiate themselves,” commented Josh Jacobs, SVP Brand Advertising Products and Global Marketing, Glam Media. Added Mike Tatum, a Partner at Whiskey Media: “The normalization is killing our industry.”

But, isn’t something like Facebook integration a perfect way to differentiate a media brand? Today, perhaps, but not likely tomorrow, said Michael Wolff, author and founder of Newser. To paraphrase Wolff, he said every publisher will soon be on the Facebook bandwagon, at which they’ve have to think of something else.