• by Wayne Friedman , June 29, 2010

A growing digital entertainment business publisher just got a bit more investment help.

HitFix received another round of financing -- some $1.6 million -- from Tech Coast Angels, which calls itself the nation's largest angel investment network.

HitFix, which claims 1 million monthly unique visitors, started a year and a half ago. Unlike other entertainment publishers, the company says there is almost no celebrity news and gossip. It offers an inside look at movies, television and music.

The company's prime target is 18- to-34-year-old users. Although most entertainment sites attract primarily women, HitFix says it pulls in an equal amount of males and females.

The ad-supported site also gets revenue through syndicating its content. The site includes consumer entertainment writers, such as Alan Sepinwall, Drew McWeeny, Daniel Fienberg ("The Fien Print) and Melinda Newman, former West Coast bureau chief for Billboard covering all aspects of show business.

Lead Tech Coast Angels investor, Yuri Pikover, stated: "HitFix has such a compelling mix of authoritative and original journalistic content, audience reach and technology, it perfectly matched our TCA investment sweet spot."