• by Laurie Sullivan  @lauriesullivan, July 19, 2010

Don Draper, the storyteller, isn't dead, but some panelists believe the creative stories that keep consumers remembering the brand are dying. During OMMA Ad Nets on Monday in Los Angeles, those on the "Get Me Creative!: Does Don Draper Have Any Place in a Data-Driven World?" panel agreed to disagree.

While Sacha Reeb, executive creative director at Organic, believes "there's a good deal of story yet to be told," Martin Betoni, creative director at Centro, thinks "we did this as an industry to ourselves."