• by Laurie Sullivan , Staff Writer @lauriesullivan, July 19, 2010

Eric Sass, MediaPost reporter, led the "Publishers and Ad Nets: Finding a New Détente" where panelists discussed the contention between ad networks and publishers. Some believe money has not moved online as fast as eyeballs, but Eric Franchi, senior business development at Undertone Networks, disagrees. He says there's too much remnant inventory. He believes one of the problems resides in 20% of the impressions come from Facebook and MySpace. Inventory lacks quality.