Forecasts Improve, But Not For Newspapers
Newspapers (and to a lesser degree their print cousins, consumer magazines) will suffer further losses over the next few years. Magazines will eventually rebound, according to ZenithOptimedia, but the trend line for newspapers unmistakably suggests a long-term -- indeed, terminal -- decline.
The global forecast from ZenithOptimedia has total newspaper spending declining from $98 billion in 2009 to $95 billion in 2010, $93.6 billion in 2011, and $92.8 billion in 2012.
Magazines will decline from $44.1 billion to $43.2 billion in 2010, then $42.7 billion in 2011, before stabilizing in 2012.
While still substantial, the newspaper figures conceal steeper declines in some regions, offset by growth in others. Specifically, newspapers are enjoying substantial growth in developing countries, especially Asia, though the medium is in steep decline in advanced economies like North America, per the Newspaper Association of America.
Total newspaper ad revenues have plunged 44% from $49.4 billion in 2005 to $27.6 billion in 2009.
The Internet, by contrast, will enjoy strong sustained growth, with global spending jumping from $61.3 billion in 2010 to $82.7 billion in 2012. Radio and outdoor will see smaller increases.
Recent MediaDailyNews Articles
-
Scripps Launches TV Everywhere With TWC June 17, 6:01 p.m.
Scripps Networks has a TV Everywhere deal with Time Warner Cable, allowing viewers access to on-demand ... -
Cannes Lions, Gates Foundation Partner For Global Initiative June 17, 5:51 p.m.
It sounds like a cliché from a beauty pageant, where the contestants talk about the lofty ... -
After TV, Sports Fans Up Coverage On Mobile, Social Nets June 17, 4:27 p.m.
While TV remains the No. 1 platform for sports fans, the second-screen TVs of sports -- ... -
Public Trust In Newspapers Dips Again June 17, 2:19 p.m.
In addition to their well-publicized financial woes, newspapers have a credibility problem, as Americans’ confidence in ... -
Speculation About TWC, Charter Merger Continues June 17, 11:30 a.m.
Strong speculation on Friday about a possible merger between Time Warner Cable and Charter Communications -- ... -
Second-Screening Posts Modest Results In Sports June 17, 7:15 a.m.
Second-screening remains slow out of the gate for sports viewers, according to new research. Results show ... -
Weber Departs AT&T Role Overseeing U-Verse Content June 14, 9:58 p.m.
Jeff Weber, president of content and advertising sales at AT&T, has left the position. Weber oversaw ... -
Univision Expects 15% Upfront Gain, Could See $2.1B June 14, 5:40 p.m.
U.S. English-language broadcast networks continue to suffer under the weight of slightly lower upfront volume overall. ... -
Bauer To Launch 3 New Titles In Fall June 14, 4:21 p.m.
Amid declining ad pages and stagnant or declining circulation, you don’t hear much nowadays about big ... -
S&F Appeals WPP Suit, Sues NDTV June 14, 4 p.m.
The law firm Sabharwal & Finkel, which last month lost its libel suit against WPP CEO ...
Be the first to comment on "Forecasts Improve, But Not For Newspapers "
Leave a Comment