“But probably, OMMA Platforms 2011, and OMMA Audiences 2011,” Hochberg said. “It just seems to be the way things are happening.”
“We’ve actually been thinking about that,” concurred MediaPost Publisher Ken Fadner during his welcoming remarks. He said that he always understood that while behavioral targeting was a powerful new technology, it was always fundamentally about something else that he described as “scientific marketing.”
“It was clear that people were interested in it because people were interested in scientific marketing. It is kind of a code word for the science of marketing,” Fadner said.
AOL's Hochberg