Consultant Woolfson Takes Top Cable Ad Research Post
by Joe Mandese,
Jul 28, 2010, 8:50 AM
David Woolfson, a long-time TV industry research consultant, and a former Nielsen executive, has joined the Cabletelevision Advertising Bureau as senior vice president-research & insights, replacing Ira Sussman, who left earlier this year to take a client service role at Nielsen.
Woolfson, who for the past several years ran his own consultancy, previously worked for consultants such as Jack Myers and Michael Kassan, and held senior research posts at Univision, Turner Broadcasting, and Nielsen.
Woolfson, who joins the CAB on Aug. 16th, will be a key member of the trade association's management team. According to the CAB's most recent filing with the Internal Revenue Service, Sussman earned $354,001 in 2009, making him one of the highest paid executives in the organization that year.
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