• Mediaweek, Tuesday, August 3, 2010 11:23 PM

Some 60 million or so iPhones later--not to mention millions of Android devices and other smartphones--mobile video advertising is set to take off. Revenue tied to mobile video is expected to nearly triple from 2009 to 2014 -- jumping from just $436 million to $1.34 billion, per eMarketer. In 2010 alone, mobile video revenue should reach $548 million, per eMarketer, which predicts that the universe of mobile video viewers in the U.S. will approach 24 million this year, reports Mediaweek.

However, eMarketer's mobile video revenue figures include dollars driven through advertising, direct downloads and subscriptions; advertising is a small portion of the whole. This year, ad-supported mobile video is forecast to generate $35.1 million.

The number of mobile video viewers, which includes people of any age who watch video content on mobile phones through mobile browsers, subscriptions, downloads or applications at least once per month, will continue growing in the double digits for a compound annual growth rate (CAGR) of 22.8% from 2009 through 2014, says Mobile Marketing Watch.

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