San Francisco-based ad services company AdGent 007 on Tuesday debuted "America's Video Ad Network" for advertisers to target unduplicated U.S. Web audiences.
"We are aggregating audiences into a network that advertisers can target at significant scale with high impact video messaging," said Cameron Yuill, founder and CEO of AdGent 007. "From an advertiser perspective, our publisher audiences tend to be more affluent, educated, and business-related."
With AVAN, a full screen video player will serve pre-stitial ads that are viewed when a user clicks through to a site. The ad unit mimics the television experience in that the ad fills out the whole screen before a user views content. Users can, if they choose, skip through the pre-stitial to the content.
AdGent 007 provides both audience delivery systems and proprietary social media platforms for publishers and advertisers. Its social media platforms include consumer loyalty widget, TISM and Tweetology, a curation system for Twitter.
Founded in 2007, AdGent 007's advisors include Rob Norman, CEO of Group M North America; Eric Ludwig, SVP of Finance and CFO of mobile gaming publisher Glu; Taek Kwon, operating partner Texas Pacific Group; and Greg Stuart, former CEO of the Interactive Advertising Bureau.
Last summer, AdGent began selling inventory in the UK and other non-U.S. markets for Web sites within Nielsen Business Media's ProNet network.
ProNet consists of more than 50 B2B Web sites, covering categories including film, music, marketing, retail, real estate and travel. Representative brands include Business Travel News, MediaWeek, Editor & Publisher, BrandWeek and Progressive Grocer.
Outside of the U.S., the ProNet websites attract some 1.4 million unique visitors per month, which generate 13.5 million ad impressions for brands such as Sony, JetBlue, Sprint, Visa, Starbucks and SAP, according to the company.
To date, AdGent has raised $5.3 million from One Ventures and CM Capital Investments.