Adgent 007 Unveils Video Ad Network
San Francisco-based ad services company AdGent 007 on Tuesday debuted "America's Video Ad Network" for advertisers to target unduplicated U.S. Web audiences.
"We are aggregating audiences into a network that advertisers can target at significant scale with high impact video messaging," said Cameron Yuill, founder and CEO of AdGent 007. "From an advertiser perspective, our publisher audiences tend to be more affluent, educated, and business-related."
With AVAN, a full screen video player will serve pre-stitial ads that are viewed when a user clicks through to a site. The ad unit mimics the television experience in that the ad fills out the whole screen before a user views content. Users can, if they choose, skip through the pre-stitial to the content.
AdGent 007 provides both audience delivery systems and proprietary social media platforms for publishers and advertisers. Its social media platforms include consumer loyalty widget, TISM and Tweetology, a curation system for Twitter.
Founded in 2007, AdGent 007's advisors include Rob Norman, CEO of Group M North America; Eric Ludwig, SVP of Finance and CFO of mobile gaming publisher Glu; Taek Kwon, operating partner Texas Pacific Group; and Greg Stuart, former CEO of the Interactive Advertising Bureau.
Last summer, AdGent began selling inventory in the UK and other non-U.S. markets for Web sites within Nielsen Business Media's ProNet network.
ProNet consists of more than 50 B2B Web sites, covering categories including film, music, marketing, retail, real estate and travel. Representative brands include Business Travel News, MediaWeek, Editor & Publisher, BrandWeek and Progressive Grocer.
Outside of the U.S., the ProNet websites attract some 1.4 million unique visitors per month, which generate 13.5 million ad impressions for brands such as Sony, JetBlue, Sprint, Visa, Starbucks and SAP, according to the company.
To date, AdGent has raised $5.3 million from One Ventures and CM Capital Investments.
Recent Online Media Daily Articles
-
Yahoo To Buy Tumblr For $1.1 Billion May 19, 7:26 p.m.
The Yahoo board has agreed to acquire popular blogging site Tumblr for $1.1 billion in cash, ... -
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ... -
Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation May 17, 3:34 p.m.
Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ... -
Ford, Jeep, Chevy Top Digital Auto Brands May 17, 1:09 p.m.
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ... -
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen May 17, 9:52 a.m.
In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ... -
Yahoo Adds Tweets To News Feed May 16, 6:18 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ... -
Mozilla Puts Cookie-Blocking On Hold May 16, 6:16 p.m.
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming ... -
Mobile Ad Results In Line With Rich Media May 16, 5:39 p.m.
Mobile display ads perform roughly on par with rich media ads in terms of click-through and ...
Be the first to comment on "Adgent 007 Unveils Video Ad Network"
Leave a Comment