Location-based services like Foursquare and Loopt and the new shopping app shopkick have been fueled frenzied hype. But during a panel discussion on mobile commerce at MediaPost's mobile summit,
Andrew Koven, who leads e-commerce for Steve Madden, wasn't overly bullish on these services. He said results from its partnerships with Foursquare and Loopt haven't been very compelling to date and
didn't see much reason why Steven Madden would sign up with shopkick. The shoe retailer uses the services to provide mobile customers local store discounts.
Regarding shopkick, one basic
question he had was about how much adopting the shopkick app and technology would cost participating retailers. Just using it to drive traffic with coupons or rewards wasn't enticing enough to Koven.
Shopkick, how you respond?
