• Los Angeles Times, Thursday, September 9, 2010 11:47 PM

Spanish-language broadcaster Univision made history last week, beating all other broadcast networks in the coveted 18-49 demographic for the first time. Univision also managed to beat both Fox and the CW in viewers for the week. It is rerun season on Fox, CBS, NBC, ABC and the CW and the last week of August and first week of September are slow, but it's still an impressive performance, says the Los Angeles Times.

Univision's big shows include its telenovelas "Hasta que el Dinero Nos Separe" ("For Love or Money") and "Soy Tu Dueña" ("Woman of Steel"). The network also had a soccer match between Mexico and Ecuador that drew a big audience.

Compared to the other broadcasters, Univision's audience is markedly younger, reports AP. Last week, 2.1 million of Univision's prime-time average of 3.8 million viewers were in that youthful demographic, the Nielsen Co. said. By contrast, 1.8 million of CBS' 5.7 million viewers were in this group.

Univision has made a conscious decision to go after these viewers, said Cesar Conde, president of Univision Networks. In some cases, that means supporting programming that would be familiar to English-speaking viewers: a reality series "Desafio: La Gran Batalla" ("The Challenge: The Big Battle") is popular now, and a celebrity dance competition is coming in the fall.

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