Dodge To Back Grammys With Hispanic Push

November 11, 2010

As part of its exclusive auto sponsorship of the Grammy Awards tonight, Chrysler LLC's Dodge brand is launching a Hispanic market campaign, "Secret Door," which has a telenovela theme and features a man with a piece of paper in his hand as he makes his way down an alley and eventually enters a nondescript building through an unmarked door. The man is being followed by someone in a black Dodge Journey.

The effort features two 30-second spots and a 60-second spot to be broadcast during the 11th Annual Latin Grammy Awards where the Dodge Brand will serve as the exclusive automotive sponsor.

Dodge will have a presence at the Grammy after-party, and will upload photos and videos live to the Dodge Brand Facebook page and blog at RedLetterDodge.com and with live tweets from the Dodge Brand Twitter handle (@dodge).

automotive, hispanics, music

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