News Brief
Halladay 2K's Baseball Cover Athlete
Nov 15, 2010, 3:34 PM
Roy Halladay may not have led the Philadelphia Phillies to the World Series, but throwing a perfect game and a no-hitter during the playoffs is enough to land him a spot on the cover of 2K Sports' Major League Baseball 2K11.
"In the 'Year of the Pitcher', Roy has truly distinguished himself as the best pitcher in baseball," said Greg Thomas, senior vice president of sports development for 2K, in a statement. "Between his dominating season that included baseball's 20th perfect game, and his exciting performance during the postseason, we believe there is no player more worthy of representing our revolutionary pitching mechanic on the cover of Major League Baseball 2K11 than Roy Halladay."
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