• by Erik Sass , Staff Writer @eriksass1, December 11, 2010

Prieb just described confusion among college students -- and I would venture everyone else -- resulting from opaque, super-long terms of agreement ("25 pages long"). Prieb adds that the controversy over privacy creates an opportunity for marketers, akin to the "green" marketing movement, to take a proactive, pro-privacy stance -- standing out from the rest of the market by showing special concern for protecting consumer privacy.