Penney, Target Double Down For Boxing Day
While the holiday selling season may be going better than expected, some retailers aren't taking chances -- advertising sweeping post-holiday reductions even before Santa starts up the sleigh.
JCPenney is promoting its biggest-ever After-Christmas Sale, with the early hours and "doorbuster" deals that customers are more used to seeing in November. Penney says it will offer over 100 different doorbusters from 7 a.m. to 1 p.m., and an expanded 48-page circular. While stores will be closed Dec. 25, the post-Christmas deals will be available online, with free shipping for orders of more than $69. Instore values include $10 off any purchase over $25.
Target has already announced extended hours on Boxing Day, as well as free shipping for online purchases of $50 or more, and 50% off many popular gift items, including more than 100 DVDs and Blu-Ray movies, and 20% off Phillips headphones and iPod accessories.
The post-Christmas push comes after early indications that overall, these have been healthy holidays. ShopperTrak's National Retail Sales Estimate reports that over "Super Saturday" weekend, sales increased 5.5% over last year, with foot traffic climbing 3% in the period. And Saturday itself accounted for $7.58 billion, with a 10.1% traffic increase.
ComScore, which tracks digital spending, says that Americans have already spent $28.4 billion online, a 12% increase versus the corresponding days last year. The recent week ending Dec. 19 hit $5.5 billion in spending, a 14% jump. And the final full weekend before Christmas came in at $900 million, a hefty 17% leap from last year.
Recent Marketing Daily Articles
-
Champs Taps Westbrook For Ad Push May 17, 4:52 p.m.
When it comes to a spokesperson deal, if you’re a star athlete you don’t necessarily have ... -
Strategic Vision: Domestics' Strong Showing In Quality May 17, 4:47 p.m.
For several years there has been convergence in the automotive market. No, we're not speaking of ... -
Athenos Unleashes 'Cooking With Yiayia' Campaign May 17, 9:48 a.m.
Julia Child she isn’t, but Yiayia brings her own, trademark irascible appeal to a new series ... -
Gen Y's Favorites: JCPenney, Target, Walmart, Kohl's May 17, 9:07 a.m.
For all of Gen Y’s ballyhooed love of techno-shopping, it turns out that retailers have little ... -
Hanes Aims Destruction Videos At Gen Y May 16, 11:25 p.m.
In an effort to encourage Millennial men to slip into its new ComfortBlend socks, tee shirts ... -
FirstBank Expands Ad Campaign May 16, 11:11 p.m.
FirstBank is extending its TV advertising for the first time outside of its home state of ... -
Jennie-O Partners With 'Recipe Rehab' May 16, 1:07 p.m.
Jennie-O products are being featured in integrations in the popular “Recipe Rehab” show, and in a ... -
2 Audiences, 2 Approaches For Samsung Monitors May 16, 12:27 p.m.
When we get consumers to shell out money for high-end computer monitors, it’s important to give ... -
Meaty: Whole Foods, Smithfield Talk Healthier Hogs May 16, 6:24 a.m.
Looks like meat marketing is stepping center stage. Whole Foods Markets, in celebration of Animal Welfare ... -
Hyundai Says Everything's Gonna Be All Right May 15, 11:40 p.m.
Every little thing gonna be all right. Especially if you have car trouble. Hyundai Motor America ...
Be the first to comment on "Penney, Target Double Down For Boxing Day "
Leave a Comment