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Toyota Seeks To Restore Quality With Hyper-Awareness

The automaker has increased the size of its vehicle inspection teams; installed brake override systems and accident data recorders in new vehicles; created new training centers for manufacturing and supplier managers; and installed new lines of communication between U.S. operations and the Toyota C-suite in Japan. It has also created a "devil's advocate" system for vehicle design by which the company gives engineers an extra month to take apart new vehicles and evaluate them.

Read the whole story at Advertising Age »

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