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Will Eminem Be Face of Chrysler?

The Chrysler spot during the Super Bowl was a huge hit, partly because it featured Detroit native Eminem driving a 200 around the city. Now Chrysler chief Olivier Francois is meeting with Eminem today. Francois said the idea of using him again might be raise, but "It has to be relevant."

"I will never engage with a celebrity just to have him a commercial," he said.

Read the whole story at The Detroit Bureau »

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