Jaguar Cars, a division of India-based Tata Motors Group, is packing up its $100 million global ad account and moving it from Euro RSCG to a new agency, Spark44, whose only account will be Jaguar. The
agency's headquarters will be in California, with regional hubs in the U.K., Germany and China. Jaguar said in a statement "...We are now finalizing details to create an innovative -- not in-house --
joint venture project named Spark44, which would be 100% dedicated to the Jaguar brand."
The four men who will run Spark44 have ties to Jaguar, McCann Worldgroup digital marketing
agency MRM Worldwide, Jaguar sibling Land Rover, and agencies working on Mercedes-Benz and Volkswagen.
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