• February 28, 2011

Tecate Light and Tecate are running their 10th consecutive sponsorship of the Toyota Grand Prix of Long Beach on the weekend of April 15. As part of the programs, the brands will be offering more than $100 in discounts to racing event tickets and snacks, as well as promotions and live music concerts leading up to the main race.

The cerveza brands will also offer car cleaning products with the purchase of a 12-pack or larger of Tecate Light or Tecate in Southern California. Stores will also give out free passes to Tecate Light's "Fiesta Friday" concert.

Tecate will also hold a "Thunder Thursday" weekend preview on Pine Avenue on April 14, and will do promotions at bars and restaurants. There will also be Tecate Light "Fiesta Friday" and Tecate Light "Rock-N-Roar" concerts on April 15 and 16, respectively.

In addition, the brands will sponsor "Pit Stop Pubs" sports bars and cantinas around the track.