• by Joe Mandese  @mp_joemandese, March 1, 2011

That's right. It's not enough to simply have compelling content to dominate the TV viewing experience in the future. You need three things, Microsoft's Ginny Musante told OMMA Global attendees this morning: The best content, great software, and the best end-user experience.

On that note, Musante plugged the potential for Microsoft's new gesture-based interface system, Kinect.

"What's better than raising your hand to interact with your television," Musante asked, adding, "Or raising your voice."