Tanqueray, Zagat Team On Free IPhone App
Diageo's Tanqueray Gin has partnered with Zagat to offer an iPhone app featuring free ratings and reviews and other features.
The Zagat T&T Finder offers free access to Zagat's premium ratings/ reviews for about 500 top restaurants and nightspots that serve Tanqueray & Tonic.
The reviewed locations span 10 U.S cities: Boston, Chicago, Las Vegas, Los Angeles, Miami, New Orleans, New York City, Orlando, San Francisco and Tampa.
The app, which can be downloaded from the travel section of the iTunes store at no charge for one year, includes GPS technology to locate nearby rated locations, as well as an augmented reality feature providing an interactive view of the establishments through the iPhone camera. Search results can be sorted by food, décor, service and cost, and emailed or added to the user's contacts/ personal calendar.
The full Zagat to Go for the iPhone, which costs $9.99, is among the top-grossing travel apps, according to Zagat. This is the first time the company has provided free access to some content.
Tanqueray was chosen as the #1 gin for gin and tonics by Zagat. "The Zagat T&T Finder is our way to sharing that good news with consumers," said Tanqueray USA brand director Kate Price, adding that there is a natural fit between the quality spirit and Zagat's quality content.
Recent Marketing Daily Articles
-
Sony Touts Ultra-High Definition TVs May 21, 12:19 p.m.
We’ve been through the HDTV era and the 3DTV era, now get ready for the Ultra-HD ... -
Destination XL's Pixelated Privates Cause Controversy May 21, 11:03 a.m.
Specialty retailer Destination XL is Super Sizing itself, and not everyone is comfortable with its frank ... -
Skyy Launches 'Be Part Of The Art' May 21, 5:57 a.m.
To support the debut of its new Skyy Infusions Moscato Grape variety, Skyy Vodka has launched ... -
Miller64 Partners With Former Pro Athletes May 20, 10:30 p.m.
Miller64 is launching "GO64," a summer-long initiative that will include local events, celebrity appearances, giveaways and ... -
Vespa Looks Back: 50 Years Of 50cc's May 20, 4:36 p.m.
Vespa has been tooling about since the ’40s, and sidelining as a movie star since the ... -
Industry Satisfaction Lagging, But Improving May 20, 4:02 p.m.
For the first time in years, the telecom industry is seeing improved customer satisfaction scores. But ... -
OMMA Social: Macy's Looks To Social For Connection May 20, 3:25 p.m.
Macy's is using social to connect with customers. That, said Jennifer Kasper, VP of digital media ... -
4 Types Of Marketing Cultures: How Fast Is Yours? May 20, 9:16 a.m.
Marketers everywhere may be talking about creating a fast-moving culture of innovation, but most CMOs will ... -
United Expands Loyalty Program To Businesses May 19, 10:13 p.m.
United Airlines is launching the MileagePlus Small Business Network, the first U.S. travel loyalty program that ... -
Champs Taps Westbrook For Ad Push May 17, 4:52 p.m.
When it comes to a spokesperson deal, if you’re a star athlete you don’t necessarily have ...
Be the first to comment on "Tanqueray, Zagat Team On Free IPhone App "
Leave a Comment