MacDonald says she gets hit with new TV research services all the time, promising much. But there is too much to sift through.
Here's the good news: eMarketer estimates a $60.9 billion in TV advertising sales in 2011; Group M goes higher, $68 billion in 2011. All this up from $59 billion. TV still represents around a 43% market share. Digital advertising is at $34.9 billion, for a 21.6% share.
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