• by Joe Mandese  @mp_joemandese, April 12, 2011

That was an important insight to share with a roomful of Madison Avenue targeting gurus. Especially when they're in a room listing to people talk about the ability to micro target and even address TV advertising down to incredibly precise levels. The message came, surprisingly, from a Google executive.

Matt Delre, a member of Google's TV Ads team, said it to make the point that as precise as you get with your data and your media plans, people are people.

In other words, Delre told the audience at MediaPost's Re:Vision conference in New York, "They don't now they're supposed to watch a certain TV show at a certain time. They change their minds."