• by Joe Mandese  @mp_joemandese, April 13, 2011

Electus CEO Ben Silverman chose a risky analogy to make a point about advertisers tapping new, digital platforms to distribute branded content vs. using tried and true TV producers like Electus.

"It's just as risky as Target choosing its first store in New York above 110th Street," Silverman quipped.

Awkward. Especially coming after an interview with Univision chief Randy Falco that made a case for how the composition of America's minority audiences are shifting more toward a majority. Just saying.