Study: Coffee Drinkers Most Loyal to McD's

  • April 14, 2011
A soon-to-be-released study from CustomersDNA LLC has found that just 29% of coffee/breakfast diners who consider McDonald's their primary breakfast haunt also patronize Starbucks or Dunkin' Donuts for breakfast during any given month, reports the Wall Street Journal.

In contrast, 53% of those who named Starbucks or Dunkin' as their primary breakfast restaurants reported also visiting McD's/ competitors during a typical month.

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