LG Electronics USA is sponsoring the Great American Cleanup with the goal of encouraging consumers to recycle electronics.
The cleanup is the nation's largest green volunteerism program, organized by Keep America Beautiful.
In 2010, volunteers across the country recycled 7.2 million pounds of consumer electronics during the Great American Cleanup. LG hopes that figure will climb in 2011. The event runs through May 31.
Englewood Cliffs, N.J.-based LG sponsored a celebration April 14 in Times Square honoring volunteers in New York City. LG executives explained the company's nationwide recycling program and emphasized the importance of replacing old electronics and appliances with Energy Star products.
The LG Electronics Recycling Program provides consumers with a way to dispose of used, unwanted, obsolete or damaged consumer electronics products. In 2010, separate from the Great American Cleanup, LG recycled more than eight million pounds of home electronic products in the United States, free of charge to consumers.
After recycling their old products, consumers are asked to take the "Change the World, Start with Energy Star" pledge. U.S. consumers' purchases of LG Energy Star qualified products in 2010 will save about $650 million in utility costs and will reduce greenhouse gas emissions by nearly 4 billion pounds over the lifetime of these products.
Through May, an anticipated 1,200 Keep America Beautiful affiliates and participating organizations nationwide will rally an estimated 3.5 million volunteers to beautify and make their neighborhoods greener. The 2011 theme, "Green Starts Here," encourages civic leaders and volunteer groups to begin creating more sustainable communities through their efforts as volunteers.
LG's involvement in the effort supports the company's sustainability initiatives that include recycling, energy conservation, responsible product designs, renewable energy and reducing hazardous substances and greenhouse gas emissions.