Commentary
Eight in Ten Dial-Up Users Won't Switch For Half the Price
- by Jack Loechner , Staff Writer @mp_research, June 24, 2003
Eight in Ten Dial-Up Users Won't Switch For Half the Price
New research from Ipsos-Insight indicates that communicating broadband's benefits may be even more important (than price reduction) to reigniting the technology's growth. Many American dial-up users are simply not convinced they need broadband, even if the price fell to …
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.
