ESPN Consolidates Print/Digital Media Under Kosner

ESPN

ESPN has streamlined ops, consolidating its digital and print media operations under John Kosner. As senior vice president of ESPN digital and print media, Kosner will now oversee ESPN The Magazine, the ESPN RISE high-school publications and espnW, the women's sports content initiative.  

Kosner said the move is part of a broader strategy to streamline ESPN's products and help advertisers better engage consumers across various media channels.

"From the smallest smartphone to the center spread of The ESPN Magazine -- what we call our 23-inch 'screen' -- we will offer not just real-time coverage of the sports [consumers] care about, but also a new level of depth and great writing," Kosner said on Monday.

As part of the change, Rob King, most recently vice president and editor in chief of digital media, is assuming the new role of vice president of editorial, digital and print media.

Patrick Stiegman, formerly ESPN.com executive editor, will now serve as editor in chief of ESPN.com.

Stiegman and Chad Millman, who was recently named editor in chief of ESPN The Magazine, will both report to King, while King will continue to report to Kosner.

In addition to his new print media responsibilities, Kosner will continue to lead ESPN's digital media properties, which include ESPN.com, ESPN3.com, ESPN Mobile, ESPN Local sites, Grantland.com, ESPN Fantasy Sports, interactive games and other emerging digital media.

Over the past year, ESPN executives have been busy taking up their multiplatform expansion and experimentation. The Disney unit is particularly proud of its ESPN3 platforms, which can stream up to 20 live events simultaneously.

Complicating the live TV mobile app environment, ESPN recently debuted a mobile app without TV ads.

Kosner, a 15-year veteran of ESPN, has overseen ESPN.com since 2003.

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