News Brief

Red Bull Teams With Gamer Group

Red Bull is teaming up with the Entertainment Consumers Association (a non-profit organization representing gamers), offering ECA membership to anyone willing to sign up through the Red Bull Gaming home page.

"Working together with Red Bull Gaming and their team of professional gamers is a natural fit for us," said Heather Ellertson, ECA vice president of marketing, in a statement. "Our goal at the ECA is to constantly expand our voice to video game consumers in new and unique ways, and we are extremely grateful for companies and brands like Red Bull who endorse our message and help us spread the word."

Tags: beverages, gaming
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