Kicking off OMMA Mobile, MediaPost's very own Mobile Insider in opening remarks sets out the day's themes as "maturity and integration" in the mobile world. That means going beyond talking about
"going mobile" and "getting a mobile strategy" and learning from the most advanced brands on how they're integrating mobile into the conversation. So this morning we'll hear from a number of brands,
starting with Starbucks. You know, the company that runs that nationwide Wi-Fi network and sells coffee on the side.
