AT&T Sponsors Kindle 3G

Courtesy of a sponsorship from AT&T, Amazon has lowered the price of the Kindle 3G with Special Offers to $139. The two companies announced the reduced price for the 3G model which includes advertising as Amazon's battle with Barnes & Noble's Nook intensifies. AT&T already powers wireless connectivity for the Kindle 3G, but the company is going a step further by subsidizing the device's cost. Launched in May, the Kindle 3G with Special Offers was previously priced at $164. The standard 3G model is $189.

The Special Offers version is the same except that if includes special offers and sponsored screensavers, which is where the AT&T sponsorship likely comes in. In a statement, Ralph de la Vega, President and CEO, AT&T Mobility, said the Kindle 3G "is by far the fastest-growing connected device on the AT&T network." Read more here.

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