• August 8, 2011

As one promotion for its Pepsi Throwback recently made a permanent part of its line, PepsiCo has launched a line of tee shirts featuring graphics and slogans from vintage Pepsi campaigns.

The shirts, for both men and women, feature campaigns such as "Gotta Have It," "Have a Pepsi Day," "Uh Huh" and the "You Got the Right One, Baby," which featured Ray Charles.

Urban Outfitters and other specialty stores (as well as Shop.PepsiUSA) are carrying the $19.99 items while supplies last, but L.A.'s Kitson boutiques are really giving them the royal treatment.

Kitson's trendy, celebrity-attracting boutiques on Melrose and Robertson in L.A. and Santa Monica are devoting full window displays to the Pepsi tees this summer, including collages of the brand's old ads.

A Pepsi sunglasses case is being given as a premium with shirt purchases.