Consumers: Frozen Meal Serving Sizes Unrealistic
In addition, more than one-quarter of frozen meal users eating from a package labeled as including two to three servings eat the full package by themselves.
The disconnect isn't winning fans among some consumers. NPD found that males, younger users and even current non-users are dissatisfied with frozen meals because they consider the serving sizes too small.
Single-serve meals, which account for two of every three frozen meals consumed, are popular as carried lunches with young, working females and as at-home meals among seniors.