Just An Online Minute... Keyword: "IPO"
Microsoft approached the Internet search company two months ago for a partnership or merger, according to an article in today's New York Times. Apparently Microsoft, which had been accused of not taking advantage of the Internet in the medium's early days, doesn't want to make the same mistake again when it comes to paid search.
The Times said that Google's preference is to go ahead with its IPO plans, although the newspaper said the discussions have continued. Microsoft may have to settle with a "we might want to talk to you later" from the five-year old company.
Meanwhile, plans progress for Google's plans to take Wall Street by storm. An IPO, which would offer about a 15 percent stake, might fetch as much as $25 billion. Or Google could market the shares directly to investors.
Paid search is no doubt one of the hottest topics in the interactive space these days, with Google on top. But Yahoo! is coming on strong following its acquisition of Overture.
-- Paul J. Gough
Recent Just An Online Minute Articles
-
A Vulcan Salute For The Best Ad Campaigns May 14, 2:39 p.m.
Last Wednesday, during Creative Week, The One Club held its annual One Show honoring the best ...
-
A Little Rain Can't Keep Email Insiders Down May 3, 3:15 p.m.
AMELIA ISLAND, Fla. – Rapleaf’s Cecily Jaros wondered what she had missed at the Email Insider ...
-
You Don't Need to Search Far for Fun on Amelia Island May 1, 12:52 p.m.
On Sunday through this morning, search experts descended upon Amelia Island for MediaPost’s bi-annual Search Insider ...
-
500 Women Strong At Horizon Media April 26, 12:54 p.m.
On Tuesday, April 23, Horizon Media opened their doors and their amazing roof deck to 500 ...
-
Redefining The Meaning Of Housewarming With Yext March 8, 12:08 p.m.
On March 5 I headed over to Yext’s housewarming party to celebrate their new digs, located ...
-
An Evening with the Skinnygirl Feb. 7, 12:44 p.m.
On Tuesday, February 5th, Warner Bros. Brand Networks celebrated their fall line-up at Amy Sacco’s newly ...
-
'Check Out My Web Series!': NATPE In Miami Jan. 31, 12:18 p.m.
NATPE Miami: Content First Jan. 28 – 30 Fontainebleau Resort It’s the end of January -- ...
-
Agencies Tie One On At Creative Media Awards Jan. 24, 1:08 p.m.
Last Wednesday over 200 agency big thinkers, decked out in their dapper best, descended upon The ...
-
Vibrant Media Reinvents Halloween Nov. 19, 12:31 p.m.
What happened to Halloween?! The effects of Hurricane Sandy caused major devastation, loss and inconvenience - ...
-
In A Word, BuzzFeed Music Event Was So OMG (Okay, So It's An Acronym, Not A Word, But You Get My Drift) Oct. 26, 6 p.m.
The digital elite were out on the town Tuesday night to fête the launch of BuzzFeed’s ...
Be the first to comment on "Just An Online Minute... Keyword: "IPO""
Leave a Comment