Digital TV Users Expected To Shift To Tablets
Future digital TV/video consumption will shift to tablets from PCs.
Scottsdale, Ar.-based media researcher In-Stat says 65% of the U.S. population will own a smartphone and/or tablet by 2015 -- that comes to over 200 million people in total. The survey says this estimate will have an impact on how video entertainment is acquired and consumed.
Other surveys suggest that laptops and PC business have already taken a hit because of new portable tablets.
The In-Stat survey says 86% of smartphone/tablet users will view video on their mobile devices -- and that 60% of smartphone/tablet owners will also be viewing so-called over-the-top (OTT) video services at home.
The survey also says there will be nearly two smartphone/tablet owners per OTT household. The dominant brand in homes in this context: Apple. The average Apple household will have four Apple devices, while the average Google Android household will have over two Android devices.
Keith Nissen, research director of In-Stat, stated that the company's study, the U.S. Multiscreen Video Database, "quantifies consumption and interaction with video entertainment on mobile devices both outside and inside the home." He added that this complements its other entertainment database products, which track the online/pay-TV video market.
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