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Kellogg Objects to Foundation's Logo

Kellogg is objecting to a the Maya Archeology Initiative's application to trademark its logo, which features a toucan, reports the Detroit Free Press.

Kellogg says the toucan looks too much like the Toucan Sam character used for its Froot Loops brand.

In a response written to Kellogg, the Maya Archeology Initiative said its own logo uses a realistic toucan, while Kellogg's Toucan Sam is a cartoon character with colors that represent Froot Loops' food coloring.

The Initiative promotes education opportunities for Maya children, preserving the rainforest and archeological work.

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