Jigowatt-Powered Viral: Doc Brown and His DeLorean Pop In For a Visit
Holy Jigowatts, Marty. Doc Brown has time traveled once again and landed in 2011.
This is the kind of pop-cult viral concept we would love to see more of in the U.S. Argentinian electronics store chain Garbarino licensed the "Back to the Future" franchise from Universal and Amblin Entertainment, and even recruited the original Doc Brown, Christopher Lloyd, for a new series of viral videos. In this first scenario a man and woman being video recorded on the streets of Buenos Aires are interrupted by the familiar lightning-flash and appearance of the famous time-traveling DeLorean. The car veers into the front of the local Garbarino in the usual burst of steam, and out pops Doc Brown. "What year is this?"
According to Back to the Future fan site BTTF.com, the site's own crew were enlisted to send their DeLorean time Machine to Argentina for the shoot.
In an ingenious follow up video the entire first viral video scenario is shown through a security cam perspective from the outside of the store.
Let's hope that shipping Lloyd and the DeLorean to Buenos Aires was well amortized and that we can expect a longer series of similar videos.
The viral appeal of revived pop culture favorites is not to be underestimated, although it seems to be an underutilized hook. With the rise of kid-centric TV programming from Nick and Disney in the 1980s there is a back catalog of crappy series that Gen-Xers no doubt cherish in their memories. Earlier this month we called attention to a Saved By the Bell interactive video game that captured the inanities of that kiddie-com.
And of course as we saw in recent weeks, LEGO has brilliantly revived top film franchises of the last two decades in its own game form.Old pop culture franchises don't fade away; they just get re-imagined and mashed up as new media nostalgia.