Casa Noble Tequila, Bar Louie Launch Mobile Contest
SpyderLynk's logo-based SnapTag QR codes are being featured on Bar Louie's special fall menu, alongside special drinks made with the tequila brand.
Through October 31, diners who snap and send the Casa Noble SnapTag in using their mobile phones receive a video featuring Santana and are entered in the drawing for the concert tickets and other prizes.
The campaign was created by Patrick Henry Creative Promotions, Inc. for client Bar Louie and its vendor, Casa Noble, which is looking to introduce its premium brands to a broad base of consumers through the promotion.
KARLENE LUKOVITZ
Karlene Lukovitz is a regular contributor to MediaPost's "Marketing Daily," "Audience Development," "InPublishing" (U.K.), and other business publications, and edits "IPDA Newsstand Forum," a monthly newsletter on the magazine newsstand industry.
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