Out to Launch

Legal SeafoodsLegal Sea Foods managed to create three TV ads that reference the issue of seafood sustainability while mocking it at the same time. In one ad, a lone crab is shown on a beach as a voiceover says: "Save the crab. Save it to show that every creature is sacred, no matter how small. Or just save it so we can chop it up into tasty little crab cakes." Ouch. See it here. Salmon might look great swimming upstream, but how good would they taste covered in lemon chive butter sauce? Watch it here. Trout can't catch a break, either. They look peaceful swimming and tasty atop a grill. See it here. DeVito/Verdi created the campaign. 

eBayeBay launched a trio of funny ads to promote its mobile app. "When it's on your mind, it's on eBay," shows consumers buying items on the fly, and saving one woman from wearing mom jeans. A daughter, on the hunt for the perfect pair of jeans, shares her dilemma with mom. Next thing you know, mom tells daughter to save her money since she has a bin of jeans lying around. Mom jeans. Nice and loose. The daughter quickly scoops up three pairs of jeans on eBay and thanks her lucky stars she's not driving home with a trunk full of mom jeans. See it here. Celebrity magazines are good for finding trendy shoes and mindless gossip while at the salon. One woman is not a fan of a certain actress -- but loves, and buys, the same shoes modeled by the A-lister. Watch it here. "Left Out" is my favorite. An office staff meeting begins, and everyone whips out their tablets for note taking, except one man who goes old-school with a pad and pen. As he's being ridiculed, he buys a tablet on eBay. Not so he'll fit in, mainly because his pen leaked through his shirt, adding to his embarrassment. See it here. Venables Bell & Partners created the campaign. 

Call of Duty"Because you're not truly alive until you're out killing the undead." So says the voiceover for the final ad promoting Thursday's launch of "Call of Duty: Black Ops Rezurrection." The Zombie Lab is again open for roving eyes to see mind-blowing experiments. Heads will roll, so scientists must have stomachs of steel to work this lab. Ever wonder how zombies react to the moon's low gravity or extreme G-force? It's a very detached experience. See the ad here, created by TBWA/Chiat/Day LA and The Ant Farm.   

Gears of War"Dust to Dust" is a 60-second ad promoting the launch of  "Gears of War 3," which hit shelves yesterday. The final game in the GOW trilogy follows Marcus Fenix, his fellow Gear Dominic Santiago, and the other members of Delta squad, as they work their way through a war-torn battlefield. The ad is perfectly set to the song "Into Dust" by Mazzy Star and features historical markers from past GOW games, like Emergence Day and The Flooding of Jacinto. The ad ends with Marcus and Dominic, side-by-side, looking at a frenzied battlefield. "Brothers to the end" closes the ad, seen here, and created by twofifteenmccann.  

MicrosoftMeet Tad, a salesman for the tech company VMlimited. Tad sells outdated tech solutions from his mobile office, a tricked-out van from the 1970s. Look for tight pants, a Rolodex, and felt pictures of animals. Tad conducts serious business about cloud computing and unlimited pricing plans, things his consumers want but he can't deliver. "Clouds aren't bad, but they're a fad," says Tad. The online video promotes Microsoft's cloud offerings. See the video here, created by Deutsch NY.  

SamsungSamsung launched "The Way We're Wired," a 60-second spot promoting its latest Galaxy phone. "Never Settle" shows mobile users watching videos on their phones, ranging from a child taking first steps, the iconic running scene in "Rocky," to a Martin Luther King, Jr. speech and  a motocross tournament. The voiceover within the spot says: "Nobody ever set their sights on second place. Who aspires to be almost remembered? There's a reason there are no giant foam fingers that say we're number three." Essentially: nobody's perfect, but we all aspire to be. See the ad here, created by Leo Burnett.  

ZippoThe Zippo hand warmer might be ideal for hunters, ice fishermen and skiers, but it should be required for all doctors for use pre-patient examinations. Brunner created an amusing TV spot for the product, starring a farmer and his cow. The first time the cow is milked, it lets out a moo that screams: Hey, warm up those hands, pal. The farmer goes back to his house, retrieves his hand warmer and presents the cow with warm hands the second time around. The spot, seen here, is running in U.S. and European markets.  

Smart WoolSmartWool launched a Facebook application encouraging consumers to take a picture of themselves on a skiing or camping trip stripped down to their SmartWool gear, post it to Facebook and tag themselves. With the way Facebook changed its newsfeed setting today, everyone and their mother will see the pics. Judging by the amount of submissions, this app is as popular as Smartwool is warm. Lucky submissions will be used for a future Smartwool print ad campaign. Currently, the app is promoted via online and print ads, running in Ski, Outside, Backpacker and Mountain Sports. See the ads here and here, created by Victors & Spoils.

Always Sunny in PhiladelphiaRandom iPhone App of the week: Fans of FX's "It's Always Sunny in Philadelphia," get ready for some Flipadelphia flip cup action with a free app created by HUGE. The app is based on "The Gang Reignites the Rivalry" episode, and places Paddy's Pub and the game of flip cup close by at all times.   Users can play solo against a timer or use Bluetooth to play against friends in the "versus" mode. Miss your flips and expect to be berated by the show's cast. Players can share scores and challenge friends via Facebook, Twitter or email. Download it here.

Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • NEW! Road Trip In Honda Pilot Results In Three Generations Singing Weezer

    Honda launched a pair of TV spots promoting its 2016 Pilot using CG animation and a classic Weezer song. The first ad, "The Incredible Pilot Elite," takes the Pilot through both real-life situations and CG special effects to demonstrate Pilot's ability to roll with whatever weather and terrain comes its ...
  • NEW! Man Treats Beloved Dog To 'Dream Weekend' In Subaru Ad

    Subaru launched an adorably sweet TV spot that highlights the bond between a man and his aging dog. "Dream Weekend" is a road trip between man and his aging best friend in a 2016 Subaru Impreza. The pair cross off activities on the dog's bucket-list, like playing with an endless ...
  • NEW! Sprint Goes 'All In' With David Beckham And New Pricing Plan

    Sprint debuted an "All-In" pricing plan that offers consumers a smartphone with unlimited talk, text and high-speed data for $80 a month. This amounts to $20 per month to lease a smartphone, and $60 per month for the data plan. Sprint enlisted will David Beckham to score a deal for ...
  • Telmar Updates Its Keystone Cross-Media App

    Random iPhone App of the week: Media planning software company Telmar updated its Keystone Cross-Media app that gives advertisers media planning access anywhere. Keystone users are now able to analyze advertising options using the latest information on the delivery and usage of media. The app is available on all Apple ...
  • National Park Foundation Launches 'Find Your Park' Campaign

    To support the National Park Service centennial in 2016, the NPS and the National Park Foundation has launched a 60-second TV spot called "Find Your Park." Beautiful shots of birds, trees, mountains and oceans are shown throughout the ad, which then pays tribute to important historical figures like Harriet Tubman, Thomas ...
  • UTEC Develops Billboard That Creates Pollution-Free Food In Peru

    UTEC (University of Engineering & Technology) used engineering to solve a contamination problem in the Bujama region of Peru. Irrigation comes from local rivers, but these rivers are contaminated with arsenic, lead or cadmium, which then seeps into nearby farmland and crops. The university created an "Air Orchard" billboard that ...
  • Subaru Impreza Can Handle Potholes And A-holes

    Just how much can the Subaru Impreza handle? Think rough terrain, bad weather, bad drivers and distracted pedestrians. Various Impreza owners are shown during happy moments and fits of rage. The car can hold items for an impromptu birthday meet-up, a construction tie-up, potholes, mudholes, a pedestrian who walks into ...
  • NEW! Esurance Creates Marriage Equality Video

    Prior to the Supreme Court ruling on marriage equality, Esurance launched a sweet video supporting marriage equality, told through the eyes of children. While at a wedding, kids describe what their dream weddings would include -- and there's everything from donuts and pets to volcanos and snazzy outfits. I did ...
  • NEW! Lean Cuisine Rebrands With #WeighThis Campaign -- And It's Not Pounds

    Lean Cuisine has launched an online video to support its rebranding theme, #WeighThis. Rather than stressing about a number on a scale, Lean Cuisine wants consumers to weigh the things in life that matter most to them. Often, these precious items cannot be measured. When a series of women of all ...
  • NEW Lifebuoy Creates Sanitizing Device For Shopping-Cart Handles

    File this under "Why wasn't this product invented sooner?" Shopping-cart handles are touched daily by countless people and probably cleaned only when left out in the rain. Basically, a hotbed for germs. Lifebuoy soap got a "Handle on Hygiene" in Dubai when it partnered with the country's largest supermarket and ...
>> Out to Launch Archives