Around the Net

BA Launches Biggest Ad Push In Years

British Airways has launched its biggest brand advertising campaign in more than a decade, with ads on peak-time TV, in newspapers and online.



BA Chief Executive Keith Williams said: "The campaign represents the opening of a new chapter." The ads will focus on BA's heritage and emphasize the motto on BA crew uniforms: "To Fly, To Serve."



The opening 90-second ad, which features BA cabin crew and pilots, debuted on Facebook and moves to TV in the UK.

Read the whole story at Travel Weekly »

Next story loading loading..